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Determine your Ad Rank and simulate the actual CPC you pay based on Google Ads bidding auctions.
Auction Simulation Results
Your Ad Rank
32.00
Actual CPC Paid
$2.01
Estimated Total Click Budget
$1,005.00
How Google Ads Bidding Auctions Work
Google Ads uses a second-price Vickrey-style auction system. Under this structure, your actual cost per click (CPC) is determined by competitor ad ranks, not your absolute maximum bid.
Ad Rank Formula
Ad Rank = Max Bid * Quality Score
Actual CPC Formula
Actual CPC = (Competitor Ad Rank / Quality Score) + $0.01
Important Factors:
- Quality Score: Measures click-through expectations, landing page usability, and keyword relevancy. Improving Quality Score drastically reduces actual CPC.
- Ad Rank Thresholds: The minimum rank requirement established by Google for ads to appear in specific positions.