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Analyze your email campaign newsletter metrics including delivery, open rates, CTR, and Click-To-Open Rate (CTOR).
Email Campaign Calculations
Delivery Rate
98.00%
Open Rate
25.51%
Email CTR
2.55%
Email CTOR
10.00%
How to Measure Email Marketing Engagement
Analyzing email metrics requires understanding the difference between the overall Click-Through Rate (CTR) and the Click-to-Open Rate (CTOR).
Email CTR Formula
CTR = (Unique Clicks / Delivered Emails) * 100
Email CTOR Formula
CTOR = (Unique Clicks / Unique Opens) * 100
CTR vs. CTOR: Which is better?
- CTR: Measures effectiveness across the entire list. It is influenced by email deliverability, subject line performance, and design relevance.
- CTOR: Measures effectiveness of the content inside the email. Because it only includes users who actually opened the email, it strictly tests body text, creative banners, and CTAs.